How frequently must I update my sponsored shopping content?

Depending upon the type of sponsored shopping content you have integrated, the answer to this question varies. It is important to remember that updating your sponsored shopping content results in a more current and relevant shopping experience for your website users, generally resulting in higher traffic quality.

• Text Links
  Update your text links periodically to ensure you are still linking to a valid product, category, or page.
• Search Box Assets
  Update your search box assets periodically to ensure you have the most current URL structure supporting your website user’s shopping search experience.
• Dynamic Assets
  Update your dynamic assets often, particularly if they are built around a category or a specific product. Updating these assets not only ensures you are integrating the most current Content Code, but allows you to ensure your website users are presented with the most relevant sponsored shopping content. If you have integrated a ‘Top Search Results’ dynamic asset, you will want to update any set category parameter as we periodically introduce new categorieswhich might provide a better set of results. If you have integrated a ‘Product Pod’ dynamic asset, you will potentially want to update any specific product to avoid a situation where our inventory no longer includes offers for that specific product.
• Bizrate Product Search Widget
  The Bizrate widgets will update itself as products become unavailable. You may wish to change the search terms periodically for diversity.
• Catalog API
  Sponsored shopping content integrated through the Catalog API Product Service should not be cached more than six hours. Resource calls to our Brand, Merchant and Taxonomy Services should be updated on a daily basis.

• HTTP Data Feeds
  Sponsored shopping content integrated through the HTTP Data Feed product should be updated within six hours of the availability of a new HTTP Data Feed.