Depending on the type of publisher commerce content you have integrated, the answer to this question varies. It is important to remember that updating your commerce content results in a more current and relevant shopping experience for your audience, generally results in higher traffic quality and higher earnings.
Update your deeplinks periodically to ensure you are still linking to a valid product, category, or page.
- Catalog API
Publisher commerce content integrated through the Catalog API Product Service should not be cached more than 6-8 hours. Resource calls to our Brand, Merchant and Taxonomy Services should be updated on a daily basis.
- Data Feeds
Publisher commerce content integrated through the Data Feed product should be updated within six hours of the availability of a new Data Feed.