Understanding Retailer Attribution for Publishers

This article explains how retailer attribution models affect publishers within Connexity’s CPC-based program and addresses common questions about tracking and reconciliation.

Retailer Attribution Models

Connexity is subjected to each retailer's specific attribution model. It varies between retailers, but they typically use a last-click 30-day attribution window.

• Last-Click Attribution: Credit for a conversion is attributed to the last click that led the customer to the retailer's site.
• 30-Day Window: Credit for a conversion occurring within 30 days of that last click

Each retailer determines its unique attribution window, and Connexity currently supports last-click attribution based on the 30 day window. We do not currently support view-through or partial credit attribution for publishers.

Tracking, Reconciliation, and Performance Data

We track downstream conversions, but that data from merchants is collected to only analyze traffic performance and to optimize bidding. Conversion data impacts a publisher’s CPC payout on a go-forward basis, but it does not retroactively change your CPC payouts. Connexity’s platform is based on a CPC model, so publishers are paid per click, regardless of whether a conversion occurs. However, if we see a large spike in clicks, but no conversions, a merchant may request a reversal. All earning adjustments can be found under the "Adjustments Report"