How frequently must I update my publisher commerce content?

Depending on the type of publisher commerce content you have integrated, the answer to this question varies. It is important to remember that updating your commerce content results in a more current and relevant shopping experience for your audience, generally results in higher traffic quality and higher earnings.

• Deeplinks
  Update your deeplinks periodically to ensure you are still linking to a valid product, category, or page.
  
  
• Catalog API
  Publisher commerce content integrated through the Catalog API Product Service should not be cached more than 6-8 hours. Resource calls to our Brand, Merchant and Taxonomy Services should be updated on a daily basis.
  
  
• Data Feeds
  Publisher commerce content integrated through the Data Feed product should be updated within six hours of the availability of a new Data Feed.