What is Connexity’s transparency requirements and how do I enable referrer URL transparency?

Our requirements are outlined below and apply to all traffic: 

• Referring URLs must be provided for every publisher click.  
• Referrers associated with publisher traffic must indicate the absolute full URL of the page where the user originated the action that drove them to the merchant landing page.   
• Absolute full URLs must be provided regardless of HTTP or HTTPS protocol (not only the domain). 
• URLs must match the URL of the originating action (upstream source).  
• URLs should not represent an intermediary URL (click tracking URLs, interstitial landing pages, etc).  

Recommendations that may help:  

• Redirects should be server-side. Both 301 and 302 redirects keep the original referring URL intact.  
• Avoid using JavaScript or meta refreshes since these implementations may break referrer passing.  
• Do not shorten, modify, mask or otherwise obfuscate the original click referring URL.   
• Ensure that cross-origin requests are from HTTPS to HTTPS or HTTP to HTTP.  
• Ensure Referrer-Policy is set to pass original click referring URL.  
• Be sure to review settings for no-referrer-when-downgrade.