How to Maximize Your Payouts

Connexity's CPC payouts are dynamic and depend on your traffic’s quality. Our automated system adjusts pricing daily based on how your traffic aligns with merchant performance goals.

Key factors influencing your payouts:

• Cost of Sale Target (COS%): This is the primary factor. Consistent performance within the COS% target range (or below) leads to higher CPCs.
• Volume: Intersections with higher traffic volumes (500+ clicks/day) tend to see more aggressive pricing adjustments.
• Sales Volume: The quality and quantity of sales generated also impact pricing.
• Merchant KPIs: Additional performance metrics specific to the merchant may influence pricing.
• Merchant Budget: Budget constraints can limit pricing increases.

Best Practices for Maximizing Payouts:

• Optimize Performance: Ensure your intersections consistently stay within the COS% target range or below, without being at 0%.
• Gradual Scaling: Avoid drastic increases in traffic. Scale in small increments (5-10%) every 2-3 days to assess performance and prevent CPC drops.
• Manual Pricing Adjustments: Only request manual adjustments for high-performing intersections (200+ clicks/day) that have consistently met COS% targets for at least 14 days and have not been automatically priced into by the system.

Remember: Consistent performance is the key to sustained high CPCs. By following these best practices, you can optimize your payouts and maximize your earnings on Connexity.

For more detailed information, refer to our Pricing Best Practices guide.