Leveraging the Merchant Level Quality Report for Consistent Results

Leveraging Connexity's Merchant Level Quality Report, which can be found in the Publisher Portal under Report Type as a pre-populated report, is the best way to ensure your CPCs will remain strong and consistent.

All of our Merchant's have a "Target Cost of Sale" that we encourage our publishers to index towards. The Merchant Level Quality report will highlight each Placement ID / Merchant intersection, their total clicks, conversion rate and Cost of Sale Performance. You want your traffic to be AT or BELOW the Target Cost of Sale, without being at 0%. The closer your traffic indexes towards that KPI, the higher your CPCs will be.