Placement ID Implementation and Best Practices

Placement IDs are unique identifiers used to segment different placements across content sites and to identify which sources of traffic converts at a higher rate. Placement IDs can be used to track the effectiveness of your chosen assets or their placement on your website. Understanding which units, specific category pages or traffic acquisition strategies work best across Connexity retailers will allow our automated pricing system to reward the traffic that converts the best with higher CPCs. 

How This Impacts Your Earning Potential
Our top earning publishers in the Connexity network utilize Placement IDs to determine which placement sources convert at higher rates. Placement IDs help Connexity know where CPC offers better convert. Setting up unique IDs help to ensure you earn the full CPC payout possible for traffic you send to Connexity.

Using Placement IDs will also ensure we segment your traffic earning reports by placement type. The additional granular tracking helps publishers optimize their campaigns with confidence. With this more precise way of tracking performance, publishers will receive actual rates on properly utilized placement IDs rather than blended rates.

Publishers are able to view earnings by Placement ID within the ‘Dashboard’ section of the Publisher Portal.

Placement ID Usage Overview

• We highly recommend that Publishers use Connexity’s Placement ID source mapping structure so Connexity is able to accurately track publisher traffic sources.
• Use up to 50 characters to track specific areas of your content site (e.g., Homepage, product category, tile placements, social, search, header banner ad, etc.) Publishers should develop their own internal form of identification for site location. (e.g., Homepage left ad = HmLA1, Homepage = Hm_1, etc.)
• The more granular publishers get, the better the earnings potential. You want to use Placement IDs to help understand where the most conversion and sales are generated from your content sites.

How to Implement 

Using Connexity's Source Mapping Structure (highly recommended)
We encourage publishers to use Connexity’s Placement ID traffic type codes so that we can accurately track and reward publishers. Using these codes in your placement ID helps us identify the traffic supply source for each unique placement. We will use this data to price placements properly, ultimately rewarding publishers for quality traffic.

• Supply Source Classification - The actual traffic source
• Traffic Type Code - Used in Placement ID to identify the supply source defined by Connexity, followed by an underscore ( _ )

Anatomy of a Placement ID and Publisher Tracking
Our Placement ID structure is Connexity’s traffic type code (defined by Connexity on the Supply Source Classification column), followed by an underscore and then a publisher's unique tracking parameter to identify the placement location. Publishers are free to create their own tracking parameters and definitions for placement location.

For example, a Supply Source Classification of a Native ad, located on the left-side of a category page would look like:

Additional Examples (using the Traffic Type Code):
A Product Listing Ad (PLA) on the home page one of your sites: pla_Home1b2C3
A Social link on Instagram content: social_x1Y2Z3
A product placement link on a review site's top women's shoes of the month category: reviewedi_TopShoes.women-052024

Placement IDs can be encoded within the placements built into your ecommerce content. Publishers can use:

• A maximum of 50 total characters including the traffic type code (if used)
• Alphabetical case sensitive characters (a-z, A-Z [e.g., RWamFr])
• Numbers (e.g., 1, 2, 3, etc.)
• Web safe characters ( - _ . )
  

This will not work with special characters such as & / + " Placement IDs will be reported under the default value of 1 if no value is provided. Because every content site is different, HOW publishers segment placements is up to the publisher. Below is an example URL with Connexity's custom tracking parameters integrated. All of our custom tracking parameters can be used in conjunction with each other or on their own based on your tracking needs.

http://rd.bizrate.com/rdt=https%3A%2F%2Ftest.com&mid=1&cat_id=123&rf=af1&af_assettype_id=10&af_creative_id=2975&af_id=615476&af_placement_id=native_Left.category123Z_campaign_id=mycampaign&af_rid=click1

It’s important that publishers do not include any other independent tracking parameters (e.g., Campaign ID, Reporting ID) within the Placement ID. All existing Placement IDs prior to May 2024 should not be modified to add the expanded set of characters or to add traffic type code. Doing so will affect pricing models that will impact earnings.